“Made in Italy in the UAE and the KSA” promoted by the Italian Chamber of Commerce in Dubai: CAAB proudly has opened two representative offices in the United Arab Emirates, in Abu Dhabi and Dubai. This strategy aims to consolidate business relations in the fruit and vegetable sector and to offer agribusiness and financial consulting in a growing market. It is an initiative born from the winning of a call for tenders by the Italian-Emirati Chamber of Commerce, which granted CAAB the possibility to establish representative offices and #showrooms until 2025. A great opportunity for the CAAB to open up to a market with a high rate of food imports and a population increasingly interested in quality Italian products. This expansion is part of a broader internationalisation strategy of the CAAB, also supported by the Emilia-Romagna Region through economic contributions for the export of high quality local products. Through these new foreign points of contact, the CAAB will be able to promote the Italian territory, excellent companies and quality products, thus contributing to strengthening the Italian presence in markets all over the world.