CAAB participated in a visit to Oman as a member of the Emilia Romagna Mercati business network to investigate the potential of the regional fruit and vegetable industry. The mission to Oman included a visit to the main market in Muscat to assess price, quality and sales practices. Key events included discussions on possible distribution partnerships, visits to major retail chains such as Carrefour, and meetings with the Omani Ministry of Commerce. Strong institutional support was provided by the Italian Embassy, which enabled CAAB to gain important contacts and market knowledge for its upcoming expansion.